For many brands and businesses, social media marketing is a key way to connect with your audience and build your brand to dizzying heights. Instagram is no exception, enabling marketers to reach a wide variety of people and provides a unique way to target Gen Z. If you’re a social media marketer looking to raise your Instagram game and keep up with trends, then we can help you! At Spotlight Recruitment, our Consultant team is made up of ex-Marketers with industry insight, so we have put together our top five tips to master Instagram marketing in 2023.
1. Understand your audience
The key to any great marketing strategy is preparing research on competitors and your audience, and this also applies to your Instagram marketing plan. Make sure that you clearly understand who your audience is on this particular social media platform, including what content they engage with, who they are following, and what they are interested in. This will help you to engage with your audience effectively by developing content that is tailored to them, increasing engagement and impressions in return.
2. Content strategy
Informed by a deep understanding of your audience, you will be able to create content that is more successful in engaging your followers and helping your Instagram page grow. Try to come up with 2-3 content pillars (i.e., content to educate or content to promote) to aid your creation and planning of content and reflect what you wish to achieve on the platform. These content pillars will be specific to your brand or business, so ensure that these encompass key themes related to your brand and be sure to incorporate a variety of content that you know performs well.
3. Be interactive
The key to successful Instagram marketing is to be engaging and interact with your community, it’s all about the appeal. To ensure that your content has a purpose, there should be a clear call to action which can include encouragement to view a blog, buy the product, or share their thoughts. Another great way to foster interactivity with your audience is to utilise Instagram Stories to feature polls, quizzes, Q&As, and Reaction Sliders that users can interact with and require little to no effort to partake in, therefore increasing likelihood of engagement.
4. Use varied content
Another way to ensure marketing success on Instagram is to produce a range of different types of content, as exclusively using one single type of content will become repetitive and reduce likelihood of reaching new audiences. Instagram is very useful in encouraging a variety of content, with features such as reels, carousel posts, stories, and highlights to name a few! All of these features have different benefits for marketing, with carousel posts enabling more engagement than posts with a single photo or video, and stories allowing many different ways to call users to action including product linking.
5. Instagram Insights
As a business profile on Instagram, you can access Instagram Insights which is a free tool to check analytics for your account. This means that you can view how your content is performing and assess if your current digital marketing strategy is working or needs to be revised. In addition to this, Instagram Insights is a clear and simple way to view key metrics including engagement rate, impressions, accounts reached, audience demographics and more. Consequently, marketers can thoroughly review marketing performance to aid future decisions in making your Instagram marketing more effective.
Instagram is an engaging, visual social media platform that offers brands and businesses the opportunity to reach a wide variety of audiences, with over 35 million users in the UK alone. Ensuring that you make the most of Instagram’s various features and tools is a key way to master the art of Instagram marketing, level up your social media marketing skills, and grow your brand.
Spotlight Recruitment have been hiring standout marketing, digital, and communications candidates for clients in all sectors since 2008. Read our 5* Google reviews from candidates and clients to find out more how we work. If you would like to discuss hiring plans, new roles or need market-relevant insight, you can reach us on 020 3008 4254 or get in touch at info@spotlightrecruitment.com
