It can be increasingly difficult to keep up with current trends, especially when our minds are already saturated by copious amounts of data and information on a daily basis. The marketing industry is no exception, with marketing trends shifting in and out of fashion at an overwhelming rate. So whether you’re looking to inform your marketing decisions at work, or simply hoping to expand your personal knowledge on trending topics, Spotlight Recruitment have highlighted the best ways to keep up with current marketing trends.
Set up alerts & notifications
Arguably the best way to stay up to date with current industry trends is to set up relevant alerts or notifications to your phone or other personal device, to make sure that you’re one of the first to hear any key marketing news and insight. Types of alerts could include marketing-related Twitter hashtags, trending sections on LinkedIn, industry news, and marketing publications such as Marketing Week, which can give you an instant insight into trending topics you need to know. These types of publications and social media platforms revolve around providing current and trending news, so this is a great place to start when familiarising yourself with the latest in marketing.
Competitor Analysis
Believe it or not, you’re not the only Marketer who is keen to keep up with marketing trends to perform in their marketing role. Your competitors will also be looking out for trending topics and new marketing methods, so it’s always a good idea to keep a close eye on how they are incorporating this into their marketing activity and any changes or new practices they implement. Specifically, follow what your competitors are doing across social media, including their TikTok posts (if they use TikTok), as this platform in particular is extremely fast-moving and dependent upon trends. Performing a detailed competitor analysis is essential for indicating market trends and planning your overall marketing strategy.
Learn from multiple sources
Another key way to stay updated with the latest marketing trends and activities is to continue developing your marketing knowledge, learning from a variety of different sources. There are endless podcasts, YouTube videos and free online marketing courses that can offer up-to-date advice and best practices for marketing. Industry leaders or influencers in digital marketing have earned a large following due to their valuable expertise, so be sure to do some research into those who seem to accurately predict trends and provide unique insights. Many of these resources focus on different marketing areas, for example, social media marketing, which can help you to become well-versed in a specific topic and assist with gaining the particular knowledge you’re looking for.
Even if marketing trends come and go as fast as they appeared, failing to keep up with marketing trends can cost you in the long-term. When competitors and other leading brands implement new and innovative marketing activities – creating new ways to connect with audiences and develop authentic, lasting relationships – the last thing you want is to be left behind. The only way to avoid this is by staying updated with new marketing trends and adapting these to the needs of your marketing and wider business.
Are you looking to put your expert knowledge of marketing trends to practice in a new and exciting role? The team at Spotlight Recruitment would be happy to help you land your dream role, so be sure to get in touch today!
Spotlight Recruitment have been hiring standout marketing, digital, and communications candidates for clients in all sectors since 2008. Read our 5* Google reviews from candidates and clients to find out more how we work. If you would like to discuss hiring plans, new roles or need market-relevant insight, you can reach us on 020 3008 4254 or get in touch at info@spotlightrecruitment.com
