Gen Z is now the target audience for many companies and because this generation has grown up surrounded by technology, it is important for businesses to deep dive into their overarching marketing tactics. Gen Z’s constant exposure to the digital world has separated them from other generations, and authenticity, branding, and visual content have become important factors in a company’s marketing strategy. Tech savvy and socially minded, Gen Z can see through outdated digital marketing campaigns and are often drawn to companies that are inclusive, entertaining, and who have a strong online presence.
As multi-sector marketing recruiters, we know how important it is to onboard talented Marketers who know how to attract the right audience and brand your business the right way. The team at Spotlight Recruitment have put together 5 ways that can help your company market to Gen Z:
- Engage with your audience
Authentic brands that offer interactive content are likely to attract the attention of younger generations and this mix of creativity and interactivity are the key to success. A highly connected online community is incredibly attractive to Gen Z so consider creating polls, opening discussion around trending topics, and possible partnerships with influencers.
- Prioritise social media
Gen Z’s social media usage is constantly climbing and social media platforms such as TikTok, Instagram, and Snapchat are proving to be some of the most popular channels amongst the younger generation. Creating campaigns and promoting content across these platforms is a great way to connect with Gen Z and distribute shareable, trending, and entertaining content.
- Think video
Video content is incredibly popular amongst Gen Z so consider prioritising TikTok and YouTube as according to Google, 85% of Gen Z use video when researching products. As this generation is all about consuming short-form video content, it is key that you try and work this into your marketing strategy.
- Manage your online reputation
As with other generations, Gen Z value your online reputation and often view social media profiles and read several reviews before making a purchase. Managing your reputation online is incredibly important and acknowledging both positive and negative comments (if any!) is crucial.
- Highlight your personality
Gen Z are not as demanding of aesthetic content so much as millennials, as this generation favours boldness, humour, and personality over everything else. Whilst all companies unfortunately cannot play the role of the comedian, for those that can, it can be truly beneficial but make sure to move quick with trends! Try to offer educational and valuable content that entertains immediately when promoting your brand, and if you need a bit more convincing, look no further than DuoLingo and their amazing success on TikTok.
When trying to gain the attention of this new generation of tech savvy consumers, it may be time to ditch those outdated tactics and incorporate new strategies.
If you are currently looking to recruit marketing, digital, or communications specialists for your business, then get in touch with our team today to find out how Spotlight Recruitment can support your search.
NICOLA MONGON is the MD of one of the leading marketing recruitment agencies, Spotlight Recruitment, specialists in marketing, digital, and communications recruitment since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss hiring plans or find out more about us, you can reach Spotlight at 020 3008 4254 or info@spotlightrecruitment.com
