Case Study: B2B Software Brand – Technology Marketing Recruitment

Our client

Technology marketing recruitment services for a B2B Software Brand.

Spotlight Recruitment was delighted to support the talent acquisition function of a new client, a global B2B software brand, with the recruitment of their Head of UK Marketing. This new role had arisen due to rapid growth within the company globally and required extensive experience from the UK market with the vision to build out a larger UK marketing team.

The challenge

Our client was searching for a senior candidate with a wealth of experience in B2B SaaS and a history of successfully leading a marketing team. With extensive experience hiring for SaaS and technology clients, our team were able to offer insight that we have used to engage exceptional Marketers for clients in fintech, AI, apps, health tech and prop tech across both B2B and B2C. Our team immediately took to action, following our stellar process of allocating a dedicated Account Manager, devising a bespoke campaign, and conducting an extensive executive search to source a talented and industry-relevant Head of Marketing.

After comprehensive candidate interviewing and shortlisting of a large group of experienced Marketing Managers and Heads of Marketing, a number were selected for the interview stage. Full feedback from both parties was managed throughout the interview process to ensure a communicative and efficient selection process.

The solution

After initial screening from talent acquisition, several candidates went through to interview stage. There were a number of interviews as the team was based in multiple countries, so candidate communication was vital so we could keep everyone updated and informed throughout. The process was drawn out, and the focus was on the detail.

After the final stage, one candidate was deemed the strongest fit for leading their UK marketing strategy. Our team were delighted to have supported this high-profile SaaS client with a critical hire.

Final advice around the offer stage and the package was conveyed, with both parties happy to accept terms for their new Head of Marketing to join the team.