How Will AI impact Market Research?
Artificial intelligence (AI) has become increasingly present in recent times and is being adopted as a tool to streamline processes…
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The “Market Research” section on Spotlight Recruitment’s website focuses on their recruitment services for market research roles since 2008. They cater to clients needing talented individuals for positions in insight, qualitative and quantitative research, project management, and analysis. The company specializes in areas like AI, brand & communications, behavior change, and consumer research. They use their extensive network and executive search experience to attract candidates and are committed to diversity, equity, and inclusion. Spotlight also offers advice on salary benchmarking and understanding the competitor landscape in market research recruitment.
AI and its Impact on Marketing
Whilst the concept of AI taking over can be daunting, when used in the right way, it can become a powerful tool to improve the marketing function.
Case Study: Retail – Retail Marketing Associate
One of our long-standing clients is a global household name within retail, gaming, and licensing. Recently, this valued client tasked our team to recruit a Retail Marketing Associate to join their expanding team.
Case Study: Market Research – Senior Project Manager
We have assisted this client with recruitment for many roles over the years, and they recently approached our team to help hire a Senior Project Manager to join their UK team.
Case Study: Agency – Various Roles
Due to rapid growth, they approached our team with the goal of hiring approximately twenty roles to massively expand their team, across various areas including strategy, social media, design, account management and planning.
How to market to Gen Z
Gen Z is now the target audience for many companies and because this generation has grown up surrounded by technology,…
