What is digital recruitment?
Digital recruitment covers all aspects of recruitment that incorporate technology, including social media, online job boards, using AI and chatbots to find candidates and more. Some of these methods have been commonplace for a while, whereas others are in the very early stages of adoption. Technology can’t replace a great recruiter but it can make their life easier and their results better!
Advantages of digital recruitment
Expanding your reach
The internet is a truly global environment, and taking your talent search online allows you to broaden the pool significantly. This means you’re no longer confined to candidates in your locality and can attract more applications than ever before. This isn’t always a good thing, so if you’re seeking applicants from a specific area, make it clear.
Work smarter
Digital recruitment enables recruiters to easily manage candidates without the need to manually sift through resumes. Various digital tools are available that can automate this task, freeing up valuable time for recruiters to focus on other aspects of their recruiting strategy.
Lower your costs
Many organisations opt for digital recruitment as it is more cost-effective than traditional methods of finding candidates. There are savings to be made at each stage of the recruitment process. For example, conducting initial interviews over Zoom can eliminate hundreds of pounds of travel costs for candidates and recruiters.
Challenges of digital recruitment
Increased competition for top talent
With the vast number of job postings available online, it can be challenging to attract the right candidates for a specific role. It’s a real advantage for applicants but it brings its own difficulties as well.
Lack of human touch
Digital recruitment may lack the personal touch that can come with face-to-face interactions and interviews, making it harder to assess a candidate’s fit for a role. You might also miss out on key qualities that make a candidate stand out, such as great interpersonal skills.
Need help recruiting your next great candidate?
Spotlight Recruitment specialises in sourcing outstanding talent across all marketing, digital and communication roles. We pride ourselves on being one of the best digital marketing recruitment agencies in London. Contact us today to see how we can help.
