As business starts to return to normal after such challenging months, Marketers in the hospitality sector are truly in demand. The hospitality industry is centered around great customer service and it is crucial that recruitment is effective to find the right people to build your brand.
Whether you are recruiting permanent hospitality staff, temporary hospitality staff, a Marketing Director, or a Digital Marketing Manager, understanding the customer experience is key. The focus should be to find those who understand the importance of providing an exceptional guest experience. Here are 5 qualities that hospitality clients often focus on when recruiting:
- Communication
When hiring hospitality staff, understanding the consumer is key. Team members need to be effective listeners that can focus on guests and understand what makes the difference between a good experience and an exceptional one whether it’s in a hotel or a restaurant. Having the ability to do all of the above will confirm that both your permanent hospitality staff and temporary hospitality staff are interested in building relations with your customers.
- Adaptability
The ability to think quickly and logically is vital in the hospitality industry and Marketing employees should demonstrate their capacity to adapt marketing solutions according to results and data. Marketers should be able to demonstrate how they can adjust campaigns and strategy according to results across all channels from email marketing, social media, affiliate, content, and branding. This may mean looking at how analytical and data driven someone is, whether they are able to gain meaningful insight from past experiences and results to help them shape future marketing strategy.
- Customer-focused
Customers are the life source for all businesses and so when recruiting hospitality staff, it is essential to find candidates who are focussed on delivering exceptional customer service. Ultimately, great customer service translates into positive experiences, returning customers, and outstanding reviews. Whether you are a hospitality agency, hotel, or restaurant group you should look for Marketers who can see the bigger picture for the brand as a whole.
- Leadership
Whilst leadership qualities are dependent on the marketing role that you are looking to fill, it is always great to know that you are recruiting a Marketing team who are able to delegate. Because the hospitality sector is incredibly fast-paced, strong management is essential to lead and develop teams. If your hospitality brand is growing, it is essential to hire those who can shoulder some of the management and offer a collaborative, innovative approach to team-building.
- Committed
Our hospitality clients often look for commitment and rate this highly as there can be a high turnover of staff in this sector. Choppy CVs with lots of movement can be due to valid reasons but clients often look for staying power and commitment to brands. Loyalty to employers in the hospitality sector can be highly valued and a sought-after quality.
Spotlight Recruitment marketing recruitment experts recruit exceptional marketing, digital and communications candidates for hospitality clients such as Shake Shack and Caesars Entertainment and our Consultants cover permanent, contract, interim, freelance, and temporary roles. If you are a candidate looking to apply for vacancies for our current clients visit here.
NICOLA MONGON is the MD of Spotlight Recruitment, the leading marketing, digital and communciations recruitment agency in the UK since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss hiring plans or find out more about us, you can reach Spotlight on 020 3008 4254 or info@spotlightrecruitment.com
