The COVID-19 pandemic has undoubtedly impacted businesses everywhere but now with the lift of restrictions and decrease in cases, business is booming and the demand for skilled marketing and digital candidates is high. However, we all know that hiring skilled marketing and digital staff does not come easy and so it is crucial that you have the right recruitment growth strategies in place. At Spotlight Recruitment, we know the significance of having these essential recruitment strategies and we know exactly what will grab the attention of job-seeking candidates.
Because the post-pandemic world that we currently live in demands an escape from traditional recruitment strategies, here at Spotlight, we have put together 5 ways to ensure the hiring of skilled marketing and digital staff during the Covid-recovery period.
- Identify the skills gap
Before advertising a role or interviewing candidates, it is key that your primarily identify the skills gap in your business to ensure that you grow successfully and your new hire supports your new business goals. Screening for the right skills is essential and it may now be the case that you screen for different skills in the Covid-recovery period. If you’re an employer considering remote work, you may consider skills such as self-motivation and accurate time-keeping. Regardless of the specific skills you screen for, assessing your skills gap will allow for a more efficient, successful recruitment process and it will ensure that you make the correct hire.
- Enhance the candidate experience
A seamless candidate experience should be the focus for when building your recruitment growth strategy, especially now when the demand for skilled staff is high. Negative candidate experiences are a massive pushback and they will delay your process in finding the right candidate. Your key priorities should involve keeping candidates informed with plenty of communication, managing time expectations and ensuring the recruitment experience represents your company brand perfectly. At Spotlight, we recommend that you keep interview stages to a minimum, move swiftly on decisions, and consider virtual marketing and digital assessments to highlight key performers. Not only will this allow for positive candidate feedback but it will ensure that you do not lose skilled candidates to another company.
- Build your brand
The Covid recovery period means that businesses are now looking to hire and so given that the demand for quality marketing and digital candidates is high, a stand-out recruitment strategy has never been more important. If you really want to separate yourself from your competitors, you need to understand the importance of brand building and the significance of an appealing company culture. Your company branding should be a top priority for we all know that candidates turn straight to the company website and social media when seeing an open vacancy. So, make sure you are keeping up with your competitors, engaging your audience, and installing your company values across all of your digital platforms.
- Consider collaborative hiring
Collaborative hiring is a great way of getting your team involved in the hiring process and it is a new recruitment strategy that many employers are considering. Giving your employees the opportunity to assess, evaluate and get to know the potential hire will help you ensure that the new hire is not only a good skill fit but also a cultural fit too. If you’re going to consider collaborative hiring in your recruitment process, make sure everyone is prepared in advance, the CV has been reviewed and the candidate has been discussed.
- Recognise the value of remote work
The post-pandemic world calls for remote working opportunities and many marketing and digital candidates certainly believe that flexible working opportunities will allow for a more effective performance. Offering remote work is a great new recruitment strategy for it not only widens your candidate market but it is proven to bring a number of benefits like increased profitability, productivity, engagement and retention. Remote work is here to stay and if you want to hire talented staff, it is key that you consider this when building your recruitment growth strategy.
By using our 5 key recruitment growth strategies, your company will profit from hiring the right digital and marketing staff at a time where recruitment is booming and the race for talented candidates is on!
NICOLA MONGON is the MD of marketing recruitment experts Spotlight Recruitment, who specialises in marketing, digital and communications recruitment in the educational sector since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss hiring plans or find out more about us, you can reach Spotlight at 020 3008 4254 or info@spotlightrecruitment.com
