Marketing Communications

Our marketing communications articles are a useful collection of posts dedicated to providing key industry insights and advice for marketing communications practices, forged by our own team of ex-marketing professionals. From understanding key marketing terminology to informing marketing communications decisions and strategy, these posts will help any marketer stay ahead of the current marketing communications trends in such a fast-paced industry.

D2C

The rise of direct to consumer brands

In a bid to regain control of the relationship with the consumer more and more companies are eschewing traditional sales…

The effect of weather on brand sales

One of the quintessential British stereotypes, along with terrible teeth and an addiction to tea, is that we’re obsessed with…

Tone of Voice: Copywriting and Marketing

‘Sticks and stones may break my bones, but words will never hurt me’, is oft trotted out in a bid…

Marketing and Artificial Intelligence

Robots have always held a certain intrigue, and perhaps even a sense of paranoia, until quite recently they were a…

Luxury

Branding Brilliance

There is a common misconception that marketing and branding are the same thing, however this is incorrect. While the two…

Personalised

Power of Personalised Marketing

Your local coffee shop remembering your name and your order is generally seen as something positive. It’s a sign…

Partnership

Partnership Marketing: Dream Team or Collaborative Chaos?

Some partnerships are so effortlessly ingrained that one half is not complete without the other; one has to question whether…

Influencer

A Look at Influencer Marketing

Sleeping or conducting social media sleuthing? A difficult choice perhaps, but it would appear that we are now spending more…

London

M25 Marketing: The Hegemony of London-centric Marketing

‘When a man is tired of London, he is tired of life’ so goes the old adage, but are we…

Curiosity Killed the Content Marketing

Do you know what animal you were in a past life? Or what member of the Spice Girls you are?…

Data

Big Data and Digital Marketing: a Beautiful Relationship

Big Data is where it’s at for Digital Marketing in 2017. Our previous blog post on the digital marketing…

Brain

Neuromarketing: It’s All In Your Head

Neuromarketing strives to apply the theory behind neuroscience to marketing practise. By studying unconscious brain response to various stimuli, marketers…

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Spotlight Recruitment

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1728473923

I had an absolutely amazing experience on my journey to get a job in Oxford, thanks to Angela and the team. Highly recommend to anyone who is looking for a professional Job recruitment company.

1723818828

Highly recommend Abi, Nicola and the team at Spotlight. They supported us in the recruitment of a Head of Marketing role. They were very supportive and attentive throughout the process and we found a great recruit as a result of their support.

1719258105

Really recommend Abi at Spotlight - she's been absolutely amazing and made the process really easy and a lot less stressful!

Holly Swinburne

1718275096

Abi was exceptionally good during my journey with Spotlight Recruitment and very professional. She was always around to speak to and gave me great advice! I wish her all the best in her career and would be more than happy to use spotlight recruitment in the future.

Katie Breadmore

1718264628

Spotlight were amazing to work with. Abi was supportive, friendly and communicative throughout the whole process - definitely one of the best experiences I’ve had working with recruiters.

1717767285

Cannot recommend Spotlight enough! From first contact with Nicola, she has been so helpful and reassuring when the hiring company were a bit long winded at getting back.. Very professional and friendly and has been a pleasure working with them to find my perfect job opportunity!

1717064635

I had a great experience. Abi has been one of the best recruiters I have even worked with. Absolutely first class

1713482275

Someone from the team messaged me about a role on LinkedIn, helped me secure the job. Nicola was amazing helped me to and sort out any queries I had and made me feel so comfortable throughout the whole process as well as checking in with me when I started. It’s been my first week so far and I’m so happy and grateful. An amazing service with truly kind and compassionate people who want the best for you. I was nervous going through the process but Nicola assured me throughout it. I can’t recommend this service enough! Amazing people work for this company and truly I’m so grateful to have worked with them to secure this role.

1712151283

Abi was super helpful and friendly! Never pushy and always had my best interests at heart I couldn’t have asked for a better experience!

1712052892

My experience of Spotlight Recruitment has been incredibly positive from start to finish. Working with Abi has been an absolute pleasure and has by far been the most positive recruitment experience I’ve had to date. She has been incredibly kind and generous with her time, as well as being super responsive and quick to handle any changes. Would highly recommend Abi, and Spotlight, to anyone looking for a new role within the sector.

1710944055

After perusing the market for a few months, searching for current digital roles, I'm thrilled to have found the perfect digital marketing role and I couldn't have done it without the help from Abi at Spotlight Recruitment! Thank you so much for putting me forward for this opportunity and for all the support along the way. Here's to new adventures 🥂

1709577045

Applied for a role, and was immediately contacted by Spotlight! I was kept up to date along the whole process and am happy to share they helped me secure my new role! Both Georgie and Nicola were very professional and personable, and a pleasure to deal with! Thank you Spotlight - I would highly recommend!

Francesca Barry

1706513239

Had a fantastic experience with Millie and the team at Spotlight recruitment!

Hannah ‘Harper’ Dafforn

1706284779

Angela, Georgia, and Nicola were incredibly supportive and a pleasure to talk to. They helped me throughout the interviews and kept me up-to-date with the process. I'm delighted to have accepted a position as a marketing executive with a lovely company just a week after they reached out to me. Thanks so much!

1704372109

Abi and Georgia were both incredibly helpful and supportive throughout the process, always keeping me updated and informed. From first interview to receiving my offer and contacting references, Spotlight made it a smooth and easy experience!

Andrea E. Ramirez Armada

1702556964

Wonderful people to work with. They sent me relevant and accurate jobs, helped me book and prepare for the interviews and did it all seemlessly with my busy schedule. Millie and Gerogia are particularly lovely, can't recommend them enough.

1700169203

Abi and Georgia were excellent at every turn and an amazing support to me throughout the process! Thank you so much 😊

1695900594

Spotlight sent through some really strong candidates for a role I was advertising which led to us making an offer and filling the position. They were super fast, efficient and friendly throughout. Highly recommend.

1695200638

I had a great experience finding my new role with Spotlight Recruitment. Millie and Georgia were very friendly, communicative and helpful, guiding me through the recruitment process and ensuring that I was ready for each interview stage. Thanks again! 😊

Charles Whitmore

1692873952

After spending close to a year looking for a new writing job, finally the lovely people at Spotlight managed to help me nail a new role. Out of all the recruiters I've worked with this past year, these guys actually sounded like they cared, and it showed in their efforts. Regular updates, checking in, even hitting me up on my first day to wish me luck. Very good service, use these guys over all the other waster recruiters out there.

1692090212

Had such an overwhelmingly positive experience with the team - Abi and Georgia were incredibly supportive. I've used Spotlight as a recruiter for a number of years, and I've always left our engagement with a positive experience.

1691060558

Incredibly helpful and supportive team who keep you updated throughout interview processes and offer support as and when required. Happy to be flexible with how and when they communicate with you, making it a stress free experience. Lovely people to work with!

1689882438

I had a really great experience with Spotlight recruitment. Abi was so helpful from start to finish and helped me to secure a job! A huge thank you! :)

1689606022

I had a great experience with Spotlight recruitment. Abi was great from start to finish, she was extremely helpful and kind throughout the whole process and I secured the job. A huge thank you! :)

1687374748

It was a very enjoyable experience working with Angela and the team. Thank you for your support throughout the process!

1687186253

I had a very positive experience with Spotlight! Helpful and supportive staff who gave prompt updates and feedback. I really felt that they were in my corner during my job search!

1686312746

It was great to work with Millie and the team at Spotlight. Millie was proactive and really helpful and supported me in getting an incredible job offer from a great company!

1684231223

I had a really enjoyable experience with Spotlight in securing my new role! Angela and Georgia kept me updated every step of the process and were always checking in with me. They were really pleasant throughout and always happy to help. Couldn't recommend them enough!

1683880052

The team at Spotlight Recruitment were very helpful! They made the whole process very easy and hassle-free. Going through the whole process, both Abigail and Georgia were very supportive and working them both was a pleasure. I would highly recommend Spotlight Recruitment to anyone who is looking for a job as I have received such a great service and positive experience from them both. Thank you to both for helping me secure a new role.

Iveta Samsonova

1682350603

Abigail worked amazingly hard and with such perseverance - I would definitely recommend them to any business looking to hire thoughtfully and carefully. Thank you so much for helping me to find my new job.

1680521259

Always great working with the team at Spotlight. They understand requirements clearly and are always quick to respond whatever the time of day/week. Thanks again and will no doubt be back in future.

1680182519

Really great experience working with Millie and the team as a candidate.Quick response to my initial job application, lots of good advice throughout the interview process, and always happy to talk things through.Highly recommended for job seekers, will hopefully work with them again as a recruiter in the future.

1680172556

The team were great! I landed a great role with their help and support. Angela and Nicola were responsive and knowledgeable. I would highly recommend

1679821597

I would highly recommend Spotlight Recruitment.Very quick response to my job application within the Not-for-Profit sector and they kept me up to date with every stage of the process.I am just about to start a great new job, thanks to their fantastic services.I would highly recommend contacting Abi Aslett and Georgia Smith at Spotlight to all friends, who are considering a new Employer.

1674038007

Amazing recruitment company, got the role I wanted with the support of amazing Georgia! I highly recommend :)

1671649567

The Spotlight Recruitment Team have been absolutely wonderful - very efficient and supportive in my search for a new role. I can highly recommend.

1668445968

Spotlight Recruitment customer service, attitude and approach to finding me a new role was second to none. I only have high praise for this recruitment agency, they was so helpful, thoughtful, kind and wanted the best for me and my career path.I worked with Samantha Jane Cliff & Abigail Aslett, and they were both knowledgeable about the industry and sent me great roles which fit what I was looking for.I will always recommend Samantha, Abigail and Spotlight Recruitment for anyone who wants to find work in the marketing, digital and communications sector.

1667582269

Excellent service, every agent I spoke to was very helpful and I managed to get into the industry I always wanted!

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It has been a pleasure working with Spotlight Recruitment, especially Abi. She has been very supportive throughout the process, obtained additional info and details and checked all the stages until the contract was signed. Would highly recommend them.

Christina Papadopoulou

1665471394

1659614340

My experience with Spotlight was fantastic from the beginning and I could not recommend Sam any higher. From the initial application Sam was proactive and involved, giving great interview feedback. Upon receiving news that I had secured the role, Sam was equally as delighted as I was and keen to get the ball rolling.

Alasdair Bayman

1658824688

Recently was appointed in a new marketing role through Spotlight and the level of service, care and communications with the team was amazing! Abi and all of the team are truly fantastic.

1658501418

Georgia and Millie were great throughout the whole process. They were both really passionate and always happy to help. Thank you both greatly :)

Lindsey Kavanagh

1657890537

I worked with Abi at Spotlight who helped me secure a new role. She was always responsive, professional, supportive and very friendly. I would definitely work with Spotlight again.

1657743115

The whole team at Spotlight Recruitment is super helpful! They made the entire recruitment process seamless and hassle-free. Throughout the process, they were prompt and supportive. Working with them was a pleasure and without hesitation, I would highly recommend Spotlight Recruitment. Thank you to Millie, Angela and Nicola for such a positive experience and for helping me secure a new role.

1657742129

Spotlight provided a professional service and found me a great role. I could not be happier with how I was led through the process with such enthusiasm.

1654788165

I resigned from my job on the 1st of June. I had a new job offer on the 8th of June. Georgia reached out to me and understood my concerns for the very first moment. She made the whole process less stressed and more focused mentally and practically by acting as an everyday advisor.Millie was there to keep me updated on any changes and encourage me before an interview.I have no words to express my gratitude for Georgia and Millie. It was the first time in my life that I had looked for a job, and I wasn't stressed. They kept me calm, and I could focus on the process and dig into the role.For 1M time, Thank you both of you for your time and devotion :)

1654616868

Abigail and Millie were amazing throughout the whole process. From reaching out to helping finalise the contract - they were both attentive and always happy to help. They are really passionate about their jobs and could not have provided a more positive experience :) Thank you both so much.