The Power of Brand Management
What do HARIBO, Dior and the Kardashians all have in common? They are all global brands that leave consumers craving…
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Our marketing articles are informative posts that provide key industry insights and tips for best marketing practice from our team of ex-marketing professionals. Whether you wish to understand key marketing terminology, inform your marketing strategy, or learn about current marketing trends, these posts will help raise your marketing game to the next level.
What Will Marketing Look Like In 2021?
As we reflect on 2020, it is safe to say that it was a year full of unexpected twists and…
E-commerce: The Importance of Online Reviews
From holiday destinations to mobile phones, it’s becoming increasingly rare for consumers to purchase an item without reading through…
4 Main Benefits of Blogging for Your Business
Writing appealing blog posts is a crucial part of your digital marketing strategy. In fact, 70 million blog posts are…
Is Email Marketing Still Effective in 2020?
With technological advancements and the rise of artificial intelligence, virtual reality, and chatbots, it may seem like email is a…
5 Ways Brands Are Using Digital Marketing to Drive Revenue During Covid-19
There’s been only one way to engage customers during the Covid-19 pandemic, and that’s by using effective digital marketing strategies….
How Can You Use Content Marketing to Attract Talent?
Businesses tend to understand the importance of appealing content marketing to meet their commercial goals and objectives. But did you…
How to Recruit Senior Marketers in a Challenging Climate
Recruitment can be challenging during the Covid-19 pandemic as everyone must take extra care and follow due diligence during the…
Can AI Prevent Unconscious Human Bias in the Recruitment Process?
Using Artificial Intelligence (AI) in recruitment should, in theory, prevent human bias in the recruitment process. Human bias is a…
Get It Right First Time! Hiring In Demand Tech Marketers in 2020
More than ever it is of crucial importance to make recruitment work. When hiring in the technology sector, talented Marketers…
Why D2C Brands Are the Future of Retail?
Last year was an explosive year for the retail industry in the UK, particularly eCommerce, which had the biggest festive…
How To Make Your Marketing CV Stand Out?
Marketing is very much about metrics and often the strongest marketing CVs are those where candidates have listed their achievements…
