Retail Marketing: 5 Best Ways Brands are Using Technology to Boost Sales
Did you know that 61% of consumers would rather purchase products from eCommerce stores that also have a physical site? With people…
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Our marketing articles are informative posts that provide key industry insights and tips for best marketing practice from our team of ex-marketing professionals. Whether you wish to understand key marketing terminology, inform your marketing strategy, or learn about current marketing trends, these posts will help raise your marketing game to the next level.
How To Develop a Top Graduate Scheme To Attract The Best Talent?
Many leading UK employers across all sectors run graduate schemes, this article will explore out what the benefits are and…
7 Trends Which Will Shake up Digital Marketing in 2020
A new decade welcomes new technological developments and as digital marketing continues to develop; a polished digital strategy is crucial….
The rise of direct to consumer brands
In a bid to regain control of the relationship with the consumer more and more companies are eschewing traditional sales…
6 reasons to use Spotlight Recruitment
A haven for both business and marketing opportunities, the UK represents a wealth of Marketing candidates with experience in specific…
The effect of weather on brand sales
One of the quintessential British stereotypes, along with terrible teeth and an addiction to tea, is that we’re obsessed with…
Tone of Voice: Copywriting and Marketing
‘Sticks and stones may break my bones, but words will never hurt me’, is oft trotted out in a bid…
Marketing and Artificial Intelligence
Robots have always held a certain intrigue, and perhaps even a sense of paranoia, until quite recently they were a…
Branding Brilliance
There is a common misconception that marketing and branding are the same thing, however this is incorrect. While the two…
Power of Personalised Marketing
Your local coffee shop remembering your name and your order is generally seen as something positive. It’s a sign…
Partnership Marketing: Dream Team or Collaborative Chaos?
Some partnerships are so effortlessly ingrained that one half is not complete without the other; one has to question whether…
A Look at Influencer Marketing
Sleeping or conducting social media sleuthing? A difficult choice perhaps, but it would appear that we are now spending more…
